Parents and Communities

Congratulations! As parents, you have great influence on your child's outlook and well-being. The Long Live Kids (LLK) social marketing and education program has been designed to support you in encouraging your child’s healthy development through:  

• Fostering self-esteem;
• Establishing healthy life-coping skills;
• Building a healthy, active lifestyle; and
• Developing media literacy skills.

Phase III of LLK, which focuses on media literacy, is currently in development. Stay tuned for new materials to help your child develop the skills to be a critical thinker when faced with compelling messages from the media.