Welcome to Long Live Kids!

Launch of New LLK Education Module!

We are pleased to announce the launch of a new curriculummodule on the Long Live Kids microsite, The Science of Food!

In partnership with the Canadian Sugar Institute (CSI) and Egg Farmers of Canada(EFC), The Science of Food consists of important education resources on biology and health. Both CSI and EFC provided us with integrated curriculum resources for The Science of Food, incorporating current, scientific information and activities that will help to educate children about the importance of a balanced and nutritious diet. Resources include lesson plans, interesting but little-known facts and additional classroom activities for educators to share with their students. The concept and content for this module was vetted by a national teacher advisory panel that was coordinated by Paton Publishing on CCA's behalf.

CCA thanks CSI and EFC for their generous support and time on this important project. We are confident educators will find these resources valuable, innovative and engaging. The Science of Food is another great example of how CCA is reaching and teaching Canadian children.

 

CCA Wins BRAVO! Award

CCA is the proud recipient of a BRAVO! Award from the Canadian Association of Communicators in Education for our Long Live Kids III educator, parent and community program. Way to go CCA!

 

Long Live Kids – Media Monkey

Concerned Children's Advertisers' Media Monkey campaign focuses on media literacy. It's designed to encourage kids to think critically about the messages they receive from all media and make informed, healthy choices. The campaign features a public service announcement, print advertisements and an online education component.